About Insolia Inserts, and the Company that Developed Them

Company Profile:
Founded in 1998, HBN Shoe, LLC markets Insolia Products. Insolia Products have various worldwide patents issued and pending. The company’s mission is to bring a technological revolution to footwear and foot care by establishing Insolia products as indispensable components for footwear. The company is committed to maintaining leadership in footwear and foot care technology through innovation and discovery. Today, the benefits of Insolia products are available worldwide with partners in Asia, Europe and North America.

Core Products:
Insolia Products are made of a specially developed material to match the properties of the bottom of the foot. Insolia Products shift weight off the ball of the foot by changing the inside of high heel shoes. The products modify the inside contour of the shoe, placing the foot into the optimal position for a high heel. The results – reduced forefoot and toe pressure, a balance closer to flat shoes, improved body alignment and ankle stability. Insolia Insole Supplements are supplied to footwear brands and manufacturers. This product is used in the shoe manufacturing process. Insolia Inserts are available direct to consumers from drugstore chains and other stores and internet retailers. This product can be added to any high heel shoe of the consumer’s choice. Both Insolia Products are invisible and do not affect the beauty of the shoe, regardless of style. Insolia Products are the true marriage of science and sexy.

Product History:
Created by the combined efforts of world-renowned podiatrist, Dr. Howard Dananberg and Brian Hughes, an MIT graduate and former rocket scientist, the weight shift solution of Insolia Products are based on medical science and technology and are not cushioning or padding, which just mask the problem. Insolia Inserts have been granted the American Podiatric Medical Association’s (APMA) Seal of Acceptance, which demonstrates the inserts work and promote good foot health. Dr. Dananberg pioneered the use of computerized in-shoe pressure testing in his medical practice. In-shoe pressure sensing provided Dananberg a new perspective on various problems of feet and shoes. Using this technology, he discovered that not only do high heels shift weight to the forefoot they place the body out-of-balance. From a physical point of view the only logical solution to the affects of high heels was to reverse this weight shift.

Partners:
More than 6 million pairs of Insolia Products have been sold worldwide. With a network of established partners spanning Asia, Europe, and North America, this unique approach to high heel comfort has been quietly gaining market success worldwide in various brands at retailers around the world.

Key Management:
Michael A. Backler, President
Dr. Howard Dananberg, Founder & Inventor of Insolia Weight Shift Technology
Brian Hughes, Chairman & Product Engineer